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Profiles
10 min

Emil Granbom

Time to Transition
Words by
Mattias Fredriksson
October 14, 2024

With the canyon gap measuring 19,4 metres (63,6 feet), Emil Granbom knew he’d need a lot of speed to make it over. That’s because near the landing, inside the gap, were big rocks—with enormous consequences.

It was a stunning feature just above the tree line, deep in the backcountry on Mount Åreskutan in Sweden’s Jämtland county. After weeks of heavy snowfall, the entire mountain was blanketed, so even though it was only early November, features that would typically be bare were suddenly skiable. On the other side of the vast, cone-shaped mountain near the Norwegian border was Åre, Sweden’s most popular resort.

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The Granbom Gab is an aesthetic beauty in the backcountry above Granbom’s current hometown of Åre, Sweden. Photo by Jens Nilsson

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The Granbom Gab is an aesthetic beauty in the backcountry above Granbom’s current hometown of Åre, Sweden. Photo by Jens Nilsson

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Granbom buckled his ski boots one last time and adjusted his goggles. Filmer Marcus Ahlström and photographer Jens Nilsson were ready to capture the action, and after several test jumps, Granbom was now planning to throw some tricks over the gap. But there was no room for failure: if he came up short, he’d hit the rocks inside the gap, fly too far, and he’d land dead flat.

To call Granbom a progressive skier would be an understatement. At 26, the humble Swede is known as one of the most innovative and technical skiers globally. After six years on the Swedish national freestyle team, competing in World Cup events, inventing new tricks, and skiing year-round to keep up with the sport’s ultra-fast progression, Granbom retired from the big air and slopestyle competition circuit a few years ago.

Like many of his peers, Granbom had become bored of the comp scene and was inspired to explore the mountains. He also wanted to give his body a break. “Freestyle skiing, on the level I skied, is extremely tough on the body. I was lucky and didn’t get hurt much, but many friends from that era weren’t as lucky. Skiing in powder is more forgiving, and the landings are much softer,” he says.

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Smooth like butter, Granbom backflips off a cliff in Andermatt, Switzerland, and even has time to throw in a trail grab. Photo by Mattias Fredriksson

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Smooth like butter, Granbom backflips off a cliff in Andermatt, Switzerland, and even has time to throw in a trail grab. Photo by Mattias Fredriksson

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Granbom’s point of view on location in British Columbia’s Coast Range while filming for the new HEAD film “Beyond.”

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Granbom’s point of view on location in British Columbia’s Coast Range while filming for the new HEAD film “Beyond.”

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With his positive attitude and passion for skiing, Granbom is a likeable guy. Photo by Mattias Fredriksson

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With his positive attitude and passion for skiing, Granbom is a likeable guy. Photo by Mattias Fredriksson

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Granbom has retired from the competition scene but makes an exception when Jesper Tjäder puts on his event Unrailistic in Åre each spring. Filmed by David Kantermo

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Granbom has retired from the competition scene but makes an exception when Jesper Tjäder puts on his event Unrailistic in Åre each spring. Filmed by David Kantermo

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The strict environment also started to wear on him. Though he’d had a good run on the team, being unable to make his own decisions had left him feeling incomplete and wanting to experience something new.

“I’m glad I decided to give it a go,” says Granbom of his subsequent move from terrain parks into the mountains, where he could combine freestyle skills with powder skiing in natural terrain. “I aim to become a more overall skier, reading the whole mountain and challenging myself to ski lines and do tricks off natural features.”

Granbom grew up in Falun, a small town a few hours northwest of the Swedish capital, Stockholm, and got into skiing at a young age. With one T-bar, a few 30-second runs, and a hundred metres or so of vertical drop, Källviksbacken is a typical Swedish city ski area—a perfect stomping ground for the young Swede.

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Once, Granbom was walking down the street in Stockholm when a casting agent approached him and asked if he had ever considered being a model. Granbom thought it was a joke, but it was not, and a few weeks later, he was on a campaign shoot for Hermès with the esteemed photographer Gordon von Steiner. We are not surprised; look at the guy—he sure is a handsome fellow! Photo by Mattias Fredriksson

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Once, Granbom was walking down the street in Stockholm when a casting agent approached him and asked if he had ever considered being a model. Granbom thought it was a joke, but it was not, and a few weeks later, he was on a campaign shoot for Hermès with the esteemed photographer Gordon von Steiner. We are not surprised; look at the guy—he sure is a handsome fellow! Photo by Mattias Fredriksson

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“There was a good park, and the best thing was that they offered night skiing so that we could ski after school. My friends and I were there all the time.”
Emil Granbom

Granbom proved talented and did well in competitions he entered as a kid. Leading into high school, Granbom was accepted into the Malung Freeski Academy, one of Sweden’s premiere ski academies, just a few hours from his home. He packed his bags and entered a four-year program focused on competition and progression. It was a game-changer for the 15-year-old.

“It was an important time and essential for my progression as a skier,” he notes. “But I also had to take responsibility for cooking food, washing my clothes, and dealing with all kinds of things you must do when your safety net of parents isn’t within arm’s reach.”

After years of hard work at the academy and many competitions in Scandinavia and Europe, Granbom became a staple on the national freestyle team, competing worldwide in big air and slopestyle, including at the 2016 Youth Olympics in Lillehammer, Norway, the World Cup, and the European Cup. “Being on the national team, it was natural to aim for the Olympics, and I was getting very close, but when I got rejected before the 2018 Games, it felt like I was swimming upstream,” says Granbom.

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The Granbom Gap – Watch the movie →
Directed and filmed by Marcus Ahlström

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The Granbom Gap – Watch the movie →
Directed and filmed by Marcus Ahlström

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Though he continued, even after winning the European Cup overall in 2021, he felt he’d reached a standstill. “I needed something different to be inspired,” he says. “The national team was so much about individual achievement, but I was tired of that mindset and wanted to work with a crew to accomplish more with my skiing. Growing up watching ski films, I naturally aimed towards that part of the industry.”

Granbom connected with the guys in The Bunch, an eclectic Swedish film collective, and they hit it off. Soon, he was skiing, travelling and filming with Magnus Granér, Pär Hägglund, Alex Hackel, and many more. Since then, he has been featured in several of their films, including the award-winning Sensus that dropped in the winter of 2023/2024. “It’s an absolute dream crew. The Bunch is like a unit creating a positive environment for everybody. Nobody is selfish; it’s welcoming, inspiring, and we all gas each other up,” says Granbom.

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Combining his freestyle skills with powder skiing in natural terrain, Granbom aims to become a great overall skier who uses the whole mountain and, like here in Andermatt, does tricks off natural features. Photo by Mattias Fredriksson

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Combining his freestyle skills with powder skiing in natural terrain, Granbom aims to become a great overall skier who uses the whole mountain and, like here in Andermatt, does tricks off natural features. Photo by Mattias Fredriksson

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As a result, the past few seasons have seen Granbom focus on filming as much as possible. In addition to projects with The Bunch, he has spent much time with extraordinary filmmaker Jeff Thomas, who produces full-length ski films for Granbom’s ski sponsor, HEAD. This has taken him to dreamy locations like Japan, Canada, the Alps, northern Norway, and Turkey. “I feel so privileged to have the opportunity to explore my skiing in these places with amazing mentors,” says Granbom. “It’s precisely what I want to do to keep challenging myself.”

An even more significant step into the big mountains happened when Swedish skier and filmmaker Jacob Wester, who’d transitioned from park skiing to mountains years ago, invited him to join a film project in northern Norway last spring. “Joining Jacob and his crew was special. He was so generous and welcoming into his world. I have just got my feet wet regarding the big mountain lines, but it was an excellent learning opportunity,” he says.

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Granbom is no stranger to the classic phrase “One more time, please.” Photo by Mattias Fredriksson

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Granbom is no stranger to the classic phrase “One more time, please.” Photo by Mattias Fredriksson

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This might look like a small air to some, but it is actually a tail cliff grind manoeuvre that, in real life, was very impressive. Photo by Mattias Fredriksson

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This might look like a small air to some, but it is actually a tail cliff grind manoeuvre that, in real life, was very impressive. Photo by Mattias Fredriksson

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On his quest to become a more well-rounded skier, Granbom has worked hard in the backcountry in Jämtland county, Sweden. Photo by Emrik Jansson

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On his quest to become a more well-rounded skier, Granbom has worked hard in the backcountry in Jämtland county, Sweden. Photo by Emrik Jansson

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Granbom has a good backcountry mentor in David Kantermo, Stellar Equipment’s athlete manager. Photo by Emrik Jansson

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Granbom has a good backcountry mentor in David Kantermo, Stellar Equipment’s athlete manager. Photo by Emrik Jansson

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It was Stellar Equipment’s athlete manager, David Kantermo, who’d come across the canyon gap while ski-touring on the backside of Mount Åreskutan. Typically, the spot was either too rocky or snowed in, but this season, it presented a perfect natural feature with the potential for a big jump. “It was way too big for me, but I realized it would be perfect for Emil. He got incredibly excited when I told him about it,” recalls Kantermo.

After a scouting mission, Granbom hit the gap a few days later. On the initial try, he barely made it over. Two days later, after the crew increased the size of the jump, Granbom had no problem making it over the gap—even if there were still issues to resolve.

“I needed so much speed to make it over that it was challenging to do technical tricks. And scary, too.” After a few more attempts, Granbom tried out some tricks. The flat landing made it difficult, but he gradually figured it out. First was a beautiful flat-spin Japan grab, followed by a huge front flip. Granbom was stoked… and relieved.

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A massive frontflip over the 19,4 metre (63,6 feet) long canyon gap in Åre that is now named Granboms Gap. Photo by Jens Nilsson

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A massive frontflip over the 19,4 metre (63,6 feet) long canyon gap in Åre that is now named Granboms Gap. Photo by Jens Nilsson

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As a decade-long coach for the Norwegian national freestyle team and a former shaper at the legendary Jon Olsson Super Sessions, Kantermo has witnessed athletes perform many incredible stunts and tricks. Still, the gap he instigated here felt special.

“I have seen bigger and higher jumps, but the consequences of this feature were enormous. It was early season, a massive rock near the landing spot, and due to the length of the gap, the need to go very fast,” says Kantermo. “But Emil’s excitement, determination, and pure skill during this session greatly impressed me. An extraordinary athlete who’s so fun to watch.”
David Kantermo
Stellar Equipment
Mattias Fredriksson is a photographer, journalist, and editor-in-chief for Interstellar. For almost 30 years, Fredriksson has documented ski and mountain bike cultures globally. He is a veteran adventure photographer with over 500 cover shots to his name and impressive longevity in the outdoor space. Fredriksson continues to contribute to many publications and photographs global campaigns for commercial clients. He lives in Terrace, British Columbia.
Emil Granbom
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