You've found the shortest page on this site. We're not going to tell you a sustainability story.
Not because we don't care, but because we've already said it all. And if you've read the first three pages here — About, Systems and Technology — you already know.
No collections. No seasonal drops. No sales. Products that stay in the range for years and get replaced only when we can prove the new one is better. Top-shelf materials and specialist factories. A small range, built as a system, so the jacket you bought four years ago still has a place in your kit today. Direct from us to you, without the warehouses, the trucks, the catalogues and the trade shows.
That's not a story — that's a sustainability system, and the actual basis of our business model. Turns out the best way to build gear that lasts is also the least wasteful way to run an outdoor company.
The textile industry is notorious for the amount of waste it generates, and a large part of that comes from the wear-and-tear mentality that even companies marketing themselves as ethical keep alive by pushing new collections every few months. Think about that the next time your favorite "sustainable" outdoor brand announces its spring sale.
No collections. No seasonal drops. No sales. Products that stay in the range for years and get replaced only when we can prove the new one is better. Top-shelf materials and specialist factories. A small range, built as a system, so the jacket you bought four years ago still has a place in your kit today. Direct from us to you, without the warehouses, the trucks, the catalogues and the trade shows.
That's not a story — that's a sustainability system, and the actual basis of our business model. Turns out the best way to build gear that lasts is also the least wasteful way to run an outdoor company.
We could stop here. But two things are worth saying out loud:
We will never market ourselves as a sustainable brand.
We manufacture new things and sell them, and selling things will never be climate neutral. And sustainability shouldn't be a sales argument. Recycled materials, certified down, PFC-free treatments and minimal packaging are not sustainability claims, they're a minimum standard.
Buy less, but buy better.
That's the whole thing. It was our first principle in 2015 and it still decides what we make, what we don't, and how long we keep it.
We're not perfect. We just try to do our best — and hopefully you do too.